Have you ever found yourself in a situation where you desperately needed to come up with ideas (for work or personal projects), and somehow your mind is a blank slate featuring *nothing*? Or was there a period of inspiration where you started out strong full of fresh ideas, wielding results left and right, but then suddenly the well of inspiration dried up, and you are now scrambling for a single drop of creativity? Well, been there and done that, and if you just hold on to this little guide, we’ll get over that slump together.
Here is a complete guide to help you reboot your brain and get the creative juices flowing again:
All of the above require multiple people to get together and work in unison to conjure up ideas because, as we all know, teamwork makes the dream work. Now, these techniques all rely on the same premise: groupwork, but follow different steps.
Either way, if you’re a big fan of group projects and organising people… good luck!
In a book written by Webb Young in 1940, which somehow is still relevant 80 years later, Young points out how coming up with ideas isn't just a subconscious phenomenon that occurs organically but also a process one can follow.
According to Young, an idea is just an accumulation of old elements that come together to amalgamate a brand-new one, much like every movie sequel ever made.
But there’s also this 4-step process which breaks it down into more specific and digestible parts for people to be able to follow:
Another good trick is to look at what other people, with a similar thematology are doing. Chances are they also went through a period of researching the market and coming up with ideas for themselves, so you can take a look at what they are putting out. However, remember to look at how their target audience is responding as well, and make sure that it’s worth going down that route first. Also, ensure you take an original approach to a shared concept rather than recycle your competitor's content.
This is an honourable mention to Google’s "cheat sheet." At a time of real desperation, you can always use Google’s search engine to generate ideas by using Google’s autofill setting; type keywords in the search bar, look at Google’s autofill suggestions and just take it from there. Additionally, the “related searches” and the “people also ask” sections in Google can guide you to the right path regarding what people are interested in. Never underestimate the power of the search engine; use its algorithms to your advantage.
So there you have it: a quick guide to help you get over that slump you probably found yourself stuck on. Hope this helps just the right amount to get you producing top results in your respective field.