The Importance of Mobile Apps in 2021 & How Your Business Can Benefit

There's much to be said about a company's online presence as it is a vital need in 2021, but in this case, we have chosen to focus solely on mobile applications.

Your business might have migrated to the internet realm with a website or a social media presence, but has it tapped into the potential benefits of mobile apps?

The numbers speak for themselves. Around 80% of the population uses mobile devices. Imagine the potential reach you can have via a mobile app. Including accommodating your business goals, building brand awareness, improving profits, etc., a company that specializes in the development of mobile apps can assist you in targeting audiences all over the world. 

If that interests you, read on for a breakdown of the benefits you can reap from a mobile application.

1. Increase Brand Presence

A personalized, regular and immersive experience is the most important thing a mobile app can offer you. It is the way toward building strong bonds and trust with your customers. Remember that you need to educate your customers regarding your company in a language they understand. 

Based on recent data, a person spends roughly 2 to 3 hours daily on their phone. Numerous applications are used to serve any number of personal needs, and while doing so, individuals come into contact with different images or props that these applications feature. For instance, repeated contact with the same logo gradually builds recognition of the specific brand. If users download and install your application, the level of brand recognition for your company will skyrocket. Your brand presence will expand, and all you have to do is follow up with sign-ups or subscriptions.

2. Boost Profits

Research shows that most searches are made on mobile phones. Therefore, if you positively influence this experience of the customer, your sales will surely go up. Having an app (and a website) will increase those chances by putting you ahead of your competitors. Mobile apps are slowly rendering old marketing methods such as brochures and pamphlets redundant, opening up a whole new field of operation. 

Make it quick, easy, and exciting for your audience to click the ‘'add to cart button'' and you will boost your mobile application from a good to an indispensable marketing tool. 

Tip! Keep the cost low at first and enter this exceedingly growing market with sure steps. 

3. Build Customer Loyalty 

App development is crucial in paving the way for building a connection between your brand and your customers. Reminders, push notifications, loyalty programs can make you their number one choice. ''Why'', you ask! 

Your level of value, familiarity, and exclusivity offered to them via your app become hard to replace. The direct and everyday interaction that a mobile application allows for is unprecedented and undoubtedly useful for building customer loyalty. 

Just note this: when in-app notifications and ads were compared to ones promoted on social media or email marketing, results of greater impact were shown. 

4. Improve Accessibility

New product launches, promotional discounts, etc., engage customer interest. Whereas reaching the target audience, even more so on various platforms simultaneously, used to be a difficult endeavor, mobile apps have changed that for good. Think how easy this could happen on a mobile app. With just one tap of the finger, your customers could gain instant access. 

5. Improve Customer Service

Mobile apps have been a game-changer. A mobile app can ensure that you present the same face/interface - regardless of the page the user accesses - designed to provide the smoothest and most pleasurable experience to all of your customers. Customers love it when they can find the information and answers they are looking for 24/7 with minimal effort. Don't you?

Irrespective of the quality and craftsmanship of your products and services, you won't go far without good customer service. And mobile applications can play an important role in this part of your business as well. 

6. Gathering Customers' Details 

Bear in mind that a mobile app development company will integrate the proper data analytic tools into your mobile app to help you collect meaningful information, such as demographics and consumer behavior. This way, you can overview the users' activities while interacting with your app, and you will be able to map out a more successful strategy to reach your target audience.

To Conclude

These are just a few of the benefits you can enjoy when you create a mobile app for your business. If you haven't discussed or planned how to create one, maybe it's time to consider it. You can always contact our team for more information.  We would be glad to hear your thoughts and exchange ideas that will lead to a significant project for your company's growth.


Contact us for a free consultation!