When Instagram introduced the Instagram Stories platform, borrowing a lot of data from Snapchat, many thought it would not have the appeal of the latter, and it is a simple copy. Nevertheless, the numbers seem to justify Instagram.
According to many analysts, popular social media faces and their managers since Instagram Stories on August 2, traffic to snapchat accounts has fallen sharply!
The reductions appear to range from 15 to 40 percent at the rate at which users upload their own snaps, but a similar drop occurs in the number of users who see snaps of other users. On the contrary, a huge increase occurs in the number of users who see Instagram Stories, but also in the degree of interaction.
According to a company producing content for social media that represents popular people, lately most of them either publish little in Snapchat, some even at no time.
Instagram Stories, within 25 weeks of its presentation, has earned 150 million daily users! The same number of users that Snapchat managed to achieve throughout June 2016, which was the highest ever ever achieved.
Snapchat and Instagram are among the top five platforms used by influencers. It seems, however, that those of them who had not been able to build a large base of followers at Snapchat, with the introduction of Instagram Stories, were automatically led to the latter.
Instagram with the "Explore" option in its application enables even small brands and users to appear in a large mass of users, which leads to faster community building and more appeal. Snapchat on the other shows that he does not want to follow this path and insists on his philosophy as an alternative Messaging app.
Time will show the winner, but it is worth mentioning that Instagram Stories no longer calls Snapchat clone.
