EShop occupy an ever-increasing market share every day. The expansion capabilities offered by an eShop are literally endless! EShop does not stop at borders, is not limited by languages and allows you to penetrate new markets.
So what goes wrong and some eShop "do not sell" or are not profitable?
Creating an eShop that will bring you high sales and results is something that requires careful study, excellent design and even more complete implementation! A moderate or incomplete implementation of the above can literally lead to very low results and condemn an otherwise excellent idea.
A big mistake for a lot of Brands is that they do not give the necessary attention to the eShop itself, but go straight to the next step, Marketing and Communication. So while they manage through promotional Campaigns, Social Media Promotion and other actions (for which we are preparing a new article soon) to bring visitors to their eShop, visitors do not make purchases or perform them at a very low rate.
Many brands do not even know that they have a big leak of potential buyers because they do not follow the "behavior" of their visitors with the necessary tools.
Below, we list some of the non-negotiable features that - it has to bring a successful eShop:
Unique design: Your page should stand out and bring your Brand identity. Do you want your client to consider you as special? Only if you invest substantially in Branding will you be able to create loyal and dedicated customers. Successful companies have as their main goal to make their product or service identical to the world's consciousness with a particular need. This is not going to work if Branding, eShop design and graphics are common and do not have the distinct identity and philosophy you want to convey.
Customization Features: It is very important that your eShop is built, but even more importantly it can be modified based on your own individual needs. At any time, you may see a new breakthrough sales method or a new need for your Brand and you need to be sure your eShop can be modified accordingly. Competition is enormous and developments are rapid. Under no circumstances should you rely on ready-made solutions that do not give you room for further development and optimization.
Easy management platform: An eShop can contain few products or services, but can contain hundreds or thousands. It is important that the management platform is easy, fast and designed based on the needs of your Brand. Updates of products, warehouse, features, customer management, transactions and more are functions that you will use everyday and should be as user-friendly as possible. It will save you time and money. Of course, when sales are minimal, this problem is not so obvious. But who builds an eShop for a few sales?
User Friendly & User Experience: Concepts that are finally appearing in our country lately - though as a company we have been stressing for years - and can judge enormously whether a visitor will execute a transaction on our eShop or no. The browsing environment, the way we navigate, the route we'll take it to perform a transaction are just a few of the features that we judge daily our sales numbers. Our goal is to create an environment that will be clear to the visitor in the first place. It will detect what it wants directly with few clicks. In a second step, our product or service should be presented in an attractive and clear way. We usually prefer large high resolution photos, a minimal design and avoid the very "fuss" around our products. The process of executing a transaction should also be executed in as few steps as possible and the candidate's attention should not be distracted by other products or graphics.
ERP: It concerns all businesses that have a warehouse and want to be updated automatically and correctly when you perform an eShop transaction. An essential feature for which it is essential to ensure proper operation before making the eShop.
Security: Security is everything and the laws are strict enough in this piece. You will need to be sure that your eShop and the platform you are using are absolutely safe, as far as user accounts are concerned, that transactions are conducted in a safe environmenteven if your platform does not have any security clearance. The existence of an SSL certificate is enforced throughout your eShop structure.
Speed: We take it for granted on any website, but our eShop is even more interested. The navigation between the pages should be instantaneous, the products in the search should be "loaded" directly, as should the photographs. We are interested in staying seamlessly on the eShop tab and this is often not the case when the pages are delayed to load.
Mobile-Friendly: Merchandise transactions are constantly rising and are expected to exceed those of fixed devices over the next few years. It is not enough for our eShop to have a generally mobile-friendly design, but it should also be structured, as well as the navigation mode to be customized for mobile navigation.
Quick, Advanced and Dynamic Search: eShop without Search does not exist (or are few) and users use them too much. Therefore, it is extremely important that search results appear momentarily, that there is an Advanced Search feature with filters and specialized options, as well as Dynamic Search. Dynamic Search is the function that updates the results directly when choosing a filter or a specialized option without having to reload the page.
Of course the necessary features do not stop here. An eShop should be search engine friendly (SEO Friendly), give opportunities for creating Coupons, Affiliates and many more.
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Darkpony has created eMporium as part of the development of web applications. eMporium. It is an online store tailored to your needs and requirements. Designed, developed and tested to the highest quality standards by combining reliability, safety, speed and user friendliness. The goal of the app is to best promote the appearance and promotion of your products on the internet, offering the best working environment and management. |
