Marketing tips for holiday season

Holidays season is the most profitable period for retail sales. Season starts after haloween and culminates in the New Year's Eve.

Holiday season statistics are:

  • 74% of retailers say 20% or more of their annual sales occur during the holiday season
  • 46% of holiday browsing and buying will take place online

It is expected that this year over 50% of online sales will be made through mobile devices.

To improve marketing strategy during holiday season is useful to know the following statistics for email marketing.

  • 91% marketers use email marketing to reach consumers during holiday season.
  • In 2014 email marketing was the main sales and consumer attraction channel.
  • 66% of users check their email via mobile phones.
  • 85% of consumers believe that a voucher e-mail will affect them positively to purchase.
  • 78% of users expect promotional e-mail and the proposals of shops to decide.
  • 8 out of 10 users signing up for newsletter’s list will make a purchase-based on received e-mail.
  • A 88% increase in ROI is expected when 2 promotional emails are sent in a day during holiday season.

What about the Social Media, how they affect consumers?

  • 51% of consumers will use Social Media to look for gift ideas
  • 50% will be surf Social Media to find deals and discounts
  • 13% of buyers will search information from Facebook's posts for shopping ideas
  • Respectively 8.8% on Pinterest
  • 40% of SMEs use Social Media to promote products and services

It is important to mention that shipping costs is one of the main desicion criteria in store selection.

via Hubspot