The more you post, the better your engagement rates will be. True or false?


Data suggests that actually, the more you post on Facebook, the lower your engagement rates may be, especially for companies with a small following. For example, companies with fewer than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month.


Our advice:

  • Rethink your Facebook marketing strategy.
  • Don’t overwhelm your followers with content on Facebook
  • Be selective about what you’re publishing.
  • Spend more time crafting better Facebook posts
  • and less time crafting a lot of Facebook posts.