It is certain that many of you have thought of intelligently promoting your personal work through various social media (Facebook, Twitter, Instagram, etc.) but you can’t find the most appropriate way.
As perfect or impressive as this work may be, you must forget your excitement at this point. Take a deep breath. Observe everything that happens around you. Be inspired by other pioneers, powerful influences and celebrities that represent other brands.
Following the principles from the field of marketing, when we want to properly promote any service, product or opinion to our audience, it is very important to gather information about the public and its preferences. By answering the three following points you will have some of the most vital details that will help you in process of promotion.
Choosing the right social media tool
Depending on the type of your business, you will choose which social media tools are best suited for you. Are you targeting a global or local market? Do you want to reach more professionals or the wider audience? What ages are you targeting and where you want to get through the whole process? By embarking on the process of choosing the most appropriate social media tool you will have the opportunity to review your business goals and identity, find potential weaknesses or advantages and come up with new and creative ideas to promote it!
Create feelings & reactions
Not everyone reacts in the same way to a post on the internet. Many prefer videos and others photos. Others are looking for sources to help them enrich their knowledge while some just want to spend their time leisurely, watching beautiful or funny pictures. As you may have realized, generating reactions on the internet is not an easy process. One post cannot satisfy all these user categories. The solution? Show what your audience asks for and cover the needs of your business. Let's not forget now that your customers are not the whole world, but those to whom you are addressing your product or service.
Find your audience preferences
So after you decide the type and style of your future posts, an experimental period will follow. During this time you will have the chance to see which of your posts you have more responses, comments and likes. As soon as this experimental stage reaches its end, you will notice that your page will slowly acquire a much more specific identity. From the initial "chaos" of different posts you've been offering to your targeted audience, you'll find everything you need to create the perfect digital identity of your business on social media!
However, as important as it may be to follow these basic principles for a good start, we suggest that you always have a little time to listen to what your audience has to say. Only by investing time in research and collection of information will you be rewarded with the recipe for success!