An engaging and credible Facebook presence of your company goes a long way for maintaining the perception of your brand. But it isn’t just about making sure you post regularly or have up-to-date information posted. Facebook actually rewards brands with badges like the “Very responsive to messages” (if you respond to users frequently and quickly). And the more you engage, the more likely you are to receive positive reviews on your Page from Facebook users.
What this means for you
Don’t think about your Facebook Page as a one-time setup for long-term results. Instead, treat your Facebook Page like a customer service channel. Respond quickly to messages, maintain your information, and most importantly: provide your community of fans and followers with engaging content.