Appios Communications Ltd is one of the most professional and highly skilled creative studios established in Cyprus. With 30 years of experience and many awards in their asset, they know how to deliver exceptional customized solutions to their clients. The team consists of dedicated graphic designers who put a piece of themselves into every project they take over. Their core services are Brand Identity, Packaging, Publications, and Museum & Exhibition Designs. Their expertise draws on well-known brands that outstand in the market not only locally but internationally as well.
In 2021, the digital presence has become as prominent as ever. Educating the audience on the available services online has become crucial for the growth of a business. That was the concern of Mr. Andreas Appios when he initially considered Darkpony. We had the honour of collaborating with Mr. Andreas in undertaking the project to develop and implement a strategic inbound methodology for Appios Communications Ltd.
Increase the domain authority of its website
Improve the organic website ranking
Generate a high amount of website traffic
Spread brand awareness on Appios Communications’ services
We set up our strategy of inbound marketing services that could effectively serve the client’s needs.
We first run a thorough research and analysis to understand the current situation of appios.org. Using professional tools and systems, we had a deep comprehension of the necessary actions to optimize the website’s performance. Within four months, we managed to take SEO corrective measures, and we suggested structured SEO content for the targeted pages aiming to enhance the organic website ranking and domain authority.
Our team developed and implemented a Google Search Ads campaign targeting relevant and valuable keywords for the business’ services. Since the beginning of the campaign, there has been a significant increase in the website traffic, amount of new users, and unique page views that imply an overall change in brand awareness of the services provided by Appios Communications Ltd.
